Successful patient engagement strategies for healthcare marketers

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Ready for my close up 📸 ... See MoreSee Less
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There is a recently built connector 5 minutes from our house that goes straight to the airport in 20 minutes. Our family calls it “The Lost Highway” (David Lynch reference) since it seems like no one is ever on it. 😂I co-chaired the #PatientsAsPartners2024 conference this week in Philadelphia and had a couple of chances to speak on the main stage in the glaring spotlight. It was my first official appearance as Chief Patient Officer of Parexel. It’s #colorectalcancerawarenessmonth and I’m a 10 year stage IV survivor this year, so being on that stage was emotional, exciting, and surreal - of course in BLUE 💙U2 is my favorite band and their song “Bad (Live)” speaks to me. It talks about letting go of deep anguish, putting it behind you, and then moving on passionately and fearlessly. I heard it on my 50th birthday and sat in a parking lot and cried like a baby that I made it to 50. It came on the radio just as I pulled out of the airport Thursday night and hit the lost highway home. I blasted it, opened my moon roof, and let the 30 degree wind hit my face. In short, I’m so grateful to be alive, to be in this new role, serve as a symbol of hope and empowerment for others, and be surrounded by so much love and support. This pedal is pressed all the way to the metal, friends! LFG! “I’m wide awake. Wide awake. I’m not sleeping.” ... See MoreSee Less
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